This Is The Time

  India has always been a cradle of knowledge — from mathematics and astronomy to medicine, textiles, and philosophy. Yet, in today’s global economy, much of India’s cultural and intellectual heritage is being monetized more effectively by Western corporations than by India itself. 🌍 Key Highlights Colonial Legacy & Consumer Psychology Post-colonial societies often perceive Western brands as more “modern” and “reliable.” Example: Haldi doodh is dismissed as old-fashioned in India, but “turmeric latte” sells for $5–7 in U.S. cafés. Yoga: India’s Gift, West’s Industry Rooted in ancient texts like the Yoga Sutras of Patanjali , yoga is India’s spiritual export. Yet, the U.S. yoga market alone generated $22 billion in 2023 , dominated by brands like Lululemon and Alo Yoga. Ayurveda → Global Wellness Ayurveda inspired supplements, detox kits, and adaptogenic teas. The global wellness economy is worth $4.5 trillion , but Western companies capture most of the profits through influen...

In the vibrant and sometimes turbulent landscape of 17th-century India, Guru Tegh Bahadur, the ninth Sikh Guru, stood as a beacon of courage, compassion, and justice. Born on April 1, 1621, he was destined to guide his followers through times of distress. By 1664, he had been anointed as Guru, and his teachings emphasized liberty and fearlessness. The crucial turning point came in early 1675, when a group of Kashmiri Pandits, facing brutal oppression under the Mughal emperor Aurangzeb, approached Guru Tegh Bahadur at Anandpur Sahib. They were given a chilling ultimatum: convert to Islam or face death. Guru Tegh Bahadur, moved by their plight, declared that the right to faith must be protected for everyone, no matter their religion. On July 11, 1675, Guru Tegh Bahadur set out for Delhi to stand up against this injustice. He was arrested and bravely endured harsh torture along with his devoted companions. On November 11, 1675, his companions—Bhai Mati Das, Bhai Dayal Das, and Bhai Sati D...

  Once upon a time, in the beautiful forests and hills of India, lived brave and kind tribal people who loved their land, nature, and traditions very much. Among them was a great leader named Birsa Munda. He was born on November 15, 1875, in a small village called Ulihatu in what is now Jharkhand. Birsa Munda was not an ordinary boy. He saw how foreign rulers, called the British, were taking away the tribal land and forcing people to follow unfair rules. Birsa wanted to protect his people and their way of life. He taught them to stand up for their rights and to love and respect their culture and the earth. Birsa started a big movement called "Ulgulan," which means "Great Tumult," where many tribal people came together to fight against the rulers and their unfair laws. Because Birsa Munda was so brave and wise, tribal communities started calling him "Bhagwan Birsa," which means "God Birsa," and "Dharti Aaba," which means "Father of ...